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2021
Ariel
The key visual concept is for the launch of a new product: washing liquid.
Art Direction
Client /
Arial Hong Kong
Ariel is a major brand of laundry detergent made by the leading global consumer goods producer Procter & Gamble (P&G) headquartered in the US. It is one of P&G’s top brands, sold mainly in Europe, Central and South America, and East Asia.
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